We Design the Message, Not the Medium
Our Purpose
The Philosophy.
Design the Message, Not the Medium.
It’s not about where you say it, it’s how you design it. Every story we shape is built with intent:
What to say. How to say it. When. And why it matters.
We design communication like art; precise, emotional, unforgettable.
The Inspiration.
Ancient Soul. Modern Voice.
From carvings on stone to pixels on screens, humanity’s deepest need has always been to connect.
Our name comes from Nabataean symbols. The sound “yaa” (يــا) — a timeless call to be seen, heard, and felt.
That’s what we create: communication that summons attention and stirs emotion.
The Alchemy of Connection.
Together, we make communication magic, passion turned into purpose, ideas into impact.
We choose meaning over metrics, people over profit, and stories that change how the world listens.
We are a collective of creators, united by a passion for messages that move and connect.
OUR PEOPLE
Badr Albakree
Muse - Food Industry
Zeinab Abulsameh
Chief Strategist
Mohamed Negm
Chief Accountant
Nawal Alkhalawi
Muse - Culinary & Art
Hatoon Kadi
Muse - Content Creation
Alex Mortimer
Account Director
Eissa Bougary
Founder, CEO
Haitham Albakree
Muse - Financial Services, Transformative & Work Culture
Loai Nassem
Muse- Retail & Fashion